Have you tried out the Chinese e-commerce site JD.com, also known as 360buy or Joybuy? It's a great way to sell your products to the Chinese market. In fact, you can even partner with Tencent and sell directly from overseas. But how can you get started?
Ship products to China
JD.com is one of the largest online retailers in the world. It's a popular destination for food and beverage products. And while it may not have the most extensive offerings for fashion products, it does have a massive selection of automotive spare parts.
The company has made big investments in its infrastructure. For example, it has invested over $1 billion in its order-fulfillment centers in China. They were able to build up a delivery network with more than 20,000 couriers.
The company also promises to deliver most online orders the next day, excluding Saturday and Sunday. However, it's worth noting that it doesn't have an automated delivery vehicle yet.
According to JD's CEO, Richard Liu, delivery is crucial to the company's success. He has devoted the majority of his profits to building a nationwide logistics system.
This system consists of more than 20,000 couriers who weave through the traffic of some of the biggest cities in the country. The company has a fleet of cargo flights, too. Combined, these methods ensure the arrival of packages on time.
Partner with Tencent
Chinese internet behemoths Tencent and JD.com have joined forces in the form of a joint venture aimed at making the shopping experience more convenient and seamless. It's a smart move by both companies, and they're already reaping the rewards. Earlier this year, the two companies sprang for a shiny new state-of-the-art facility in Shenzhen, the largest one-stop shopping experience centre in southern China. As part of the deal, Tencent will provide secondary and primary access points for JD's offerings on the social networking behemoth.
The partnership will also cover a host of other technological marvels, from artificial intelligence to supply chain management. In May, Tencent and JD announced a renewed strategic cooperation agreement. A recent study of e-commerce companies revealed that the number of Chinese consumers buying online has risen from 4% to 15% of total retail sales in just five years.
JD's latest flurry of acquisitions and partnerships, plus its impressive growth trajectory, have some analysts predicting a big year for the online behemoth. This is in part because of the country's massive population and the sheer size of the marketplace.
Provide a product return address and contact person in China
When it comes to the burgeoning e-commerce juggernaut, China's JD.com is a veritable treasure trove of swag. The company's expansive offerings of wares from electronics to feng shui have no competition. In fact, as of the third quarter of 2013, the company had fulfilled more than 689.0 million orders, a feat that was only thwarted by a few ill advised Chinese retailers. For the most part, the company has done a good job of keeping customer satisfaction high by imposing strict quality control and imposing a reasonable tariff on imported goods.
Aside from the well known suspects, the company also churns out a few of the sexiest gizmos in the form of mobile apps. Its proprietary platform offers a slew of products for a fraction of the cost of the brick and mortar shops. Besides, the company boasts a robust logistics and e-commerce network that is second to none, a veritable gold mine for merchants looking to tap into the chinese consumer base. Unlike many of its competitors, the company has no qualms about allowing foreigners to conduct business.
Sell directly from overseas
If you want to sell products in China, JD.com is one of the best places to do so. The e-commerce platform is a large player in the country's retail industry. It is also considered a major force in the automotive spare parts business.
The online platform is a preferred destination for consumer electronics and household appliances. But it also targets cosmetics and health products.
This platform is designed for non-Chinese sellers to establish a store in China. Sellers are required to provide the necessary information, such as the business's registration documents, to get the platform's approval. Also, they must pass the proof of concept method.
To participate in the platform, foreign merchants have to set up a store in the JD Marketplace. They must also make sure to obtain a trademark owner authorization. Moreover, they must pay the platform fees.
The site also supports payment methods such as PayPal, credit cards, and WeChat Pay. Additionally, JD's warehouses are well-equipped to ensure speedy delivery.